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发布于:2018-2-10 04:39:44  访问:2160 次 回复:0 篇
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Insurance Company Vlogging - Staying Ahead Of The Insurance Marketing Curve
Insurance company Vlogging - Staying In front of the Insurance Marketing Curve
Insurance Agency Websites, SEO, SEM, Social internet marketing and Blogging - there may be a lot to maintain these days when it comes to staying current and reaching a given target audience.
A vlog is really a video blog, and vlogs are on the leading edge when it comes to insurance company web marketing. Vlogs can, and really should, be short videos, no more than about a minute in length. They have to obviously have an attractive appearance, with good quality of sound and image, and really should be posted for an insurance agency website, often close to the company blog(s). And for agencies seeking to extend their hands, or wishing to take their vlogs one stage further, vlogs can be posted to a dedicated YouTube channel. YouTube will help with insurance company SEO and search marketing optimization. Now, at this time, many agents may be thinking about, "Is this really necessary?" Though vlogging isn`t yet requisite, it`s both important and helpful for the next reasons:
1. Nothing ever seems necessary before the day that an agency realizes those are the only one not doing it. Ten years ago, many agencies scoffed at "needing" an expert web site to compete. Today no agency could be with out them. Soon, exactly the same will enjoy be said for SEO and Social Media Marketing. Vlogging won`t be any different, so that as a younger generation of Facebook and YouTube centric buyers will quickly make the buying decisions, vlogging and video will end up area of the basics of any given insurance agency web marketing program.
2. Vlogging can help improve insurance agency SEO. Video content with an insurance agency website can help improve SERP rankings. This SEO boost increases proportionately if coupled with an agency YouTube channel - YouTube is the 3rd most highly ranked and indexed site in the world. YouTube is increasingly used by businesses to focus on their prospects in the places where they spend the most time. A company is missing a very good (and free) opportunity when they don`t have video content online.
3. Vlogging and video provides a edge against your competitors for a lot of agencies. In a time when it has become increasingly difficult to distinguish one agency`s offerings from another, vlogging and video might help deliver content in unique and professional way. Make a scenario in which a producer from Agency A, and from Agency B are generally after the same prospect. Agency A`s producer hands the prospect a company card along with a lengthy paper brochure. Agency B`s producer pulls out an apple iphone and shows the chance a professional 30 second Vlog life everday life of a current client raving about their agency solutions. Which agency has got the edge?
4. Video is cool and fascinating. There isn`t any other way to place it - we reside in a video obsessed culture, and no amount of print, copy, or speech can match a professional video. Generation X and Y are likely to research before you buy diversely than traditional marketing was targeting two decades ago. It`s vital that agencies adapt their strategies to match the wants, needs, and expectations of the new generation of buyers.
The only constant is change with regards to marketing, and insurance company web marketing is really a logical extension for just about any successful agency or broker outreach program. One of the latest tools in the marketing toolbox is really a vlog, it`s better to consider adding this capability at some point.
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